Excerpt Tour and Giveaway - Strategy Quest: The Executive Guide for Finding Business Opportunities by Paul A. Sacco

Welcome to my stop on the excerpt tour for Strategy Quest: The Executive Guide for Finding Business Opportunities by Paul A. Sacco. (You can get the book for free by clicking here.) This tour was organized by Goddess Fish Promotions. On my stop, I have an exclusive excerpt from the book. There's also the tour wide giveaway for a chance to win a $10 Amazon or Barnes & Noble gift card. Be sure to visit the other stops on the tour for more exclusive excerpts. Enjoy!

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Title: Strategy Quest: The Executive Guide for Finding Business Opportunities

Author: Paul A. Sacco

Publisher: Tellwell Talent

Publication Date: June 15th 2020

Print Length: 140 pages

Genre: Self-Help

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In Strategy Quest: The Executive Guide for Finding Business Opportunities, you will learn how to achieve the strategic mindset necessary to create and decide on the business opportunities that will put you ahead of your competition.

Using the psychology of personality type, you will understand how to make the shift to this growth mindset. In Strategy Quest, you will learn that the strategic mindset is composed of Strategic Intuition and Strategic Thinking. Strategic Intuition creates strategic visions and concepts, while strategic thinking decides if these are genuinely strategic and the right choice for your business.

Strategy Quest uses business examples to show what the strategic mindset is and isn’t. The book also equips you with the tools that you will need for your Strategy Quest and shows you how to overcome the obstacle that you might encounter.

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EXCLUSIVE EXCERPT:

For those executives who are determined to take the initiative and proactively find strategic opportunities, the good news is that an overwhelming number of competing executives do not possess a strategic mindset. As you master yours, you will proactively and with increasing frequency, find strategic opportunities, and your business will pull away from its complacent, reactive, and strategically inept competitors.

Strategy is a never-ending race in which leaders must proactively generate value so that their business gains ground or distance on competitors. Since executives at other businesses might defensively adopt your proactive initiative, executives can’t afford to rest on their laurels.

Granted that executives can sometimes find opportunities by improving the concepts of other businesses, but this has to be the exception rather than the rule. Friendster preceded both MySpace and Facebook and was initially successful; however, its platform was slow and unreliable. Most people have never even heard of Friendster because improved concepts supplanted it.

Unfortunately, many executives view strategy as a head-to-head battle that they win by defeating their competitors. Perhaps this view comes from incorrectly associating business strategy with military tactics. In a tactical battle, the goal is to defeat the enemy on the field. Unfortunately, no matter who wins a battle, both sides suffer casualties.

A head-to-head battle is a “race to the bottom,” in which businesses compete for customers by undercutting each other’s prices. The 1990’s price wars between airlines resulted in record air travel by customers and record losses for airlines (14). More recently, Walmart, Costco, and Target have engaged in price wars (15). While good for the consumer, one certainty is that every business can’t have the lowest prices. A continuation of this price war would hurt all competitors and their investors.

Recall that business strategy is like a race in which the goal is to gain ground or distance on competitors. In business, even as some competitors drop out as a result of their strategic failure, the race never ends. In a race, a competitor runs their race without directly impeding other competitors; however, a runner may make his competitors react to the pace that she has set. Analogously, a business can indirectly impede their competitors by putting them on the defensive with the proactive deployment of strategic opportunities.

Rather than battle on price, executives must find truly strategic opportunities to attract customers away from the competition in a way that benefits investors. For instance, executives could lower prices by implementing a strategic opportunity that improves affordability. Tactical price competition is a lose-lose proposition.

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ABOUT THE AUTHOR:

As President of Propheta Lucro Management Consultants, Paul specializes in helping leaders find strategic opportunities. One of the world's top experts in strategic thinking, Paul has over 35 years of experience managing and leading businesses. He is a graduate of the University of Toronto holding both a B.A. Sc. in Chemical Engineering and an MBA from the Rotman School of Management. Paul is available to speak about business strategy or to teach, coach or facilitate the Strategy Quest method.

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GIVEAWAY:

Paul Sacco will be awarding a $10 Amazon or Barnes & Noble gift card to a randomly drawn winner via Rafflecopter. Good luck!

(All the Ups and Downs is not responsible for this giveaway, its entries, or the prize. Goddess Fish Promotions assumes all resonsibility for this giveaway.)

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