Wednesday, June 23, 2021

Blog Tour and Giveaway: Home Sweet Home Page by Carma Spence

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Welcome to my stop on the blog tour for Home Sweet Home Page by Carma Spence. This blog tour was organized by Lola's Blog Tours. On my stop, I have a great guest post from the author. There's also the tour wide giveaway for a chance to win a DIY marketing toolkit. Be sure to visit the other stops on the tour for more content. Enjoy!
Home Sweet Home Page book cover
Title: Home Sweet Home Page
Author: Carma Spence
Publication Date: May 18th 2021
Print Length: 97 pages
Genre: Non-fiction, Web Design
How to Increase Book Sales, Get More Speaking Gigs and/or Attract More Coaching Clients with your Website...Without Having to Get a Web Design Degree or Learn Coding...Even If You're Terrible at Web Stuff Don't Have a Lot of Time and Just Want to Hand this Web Stuff Over to a Virtual Assistant

This is your business.

This is your website.

You need to understand what makes it effective so that you know that your web designer and virtual assistant are doing a good job.

But you don't need to know the design theory behind it. You don't need to know the coding that makes it happen. You don't need to spend a lot of time learning any of that stuff ... you just need to know what to do and the basics of how to do it so that you can hand this off to people who love all the technical stuff.

That's why I wrote Home Sweet Home Page, to give you the basics you need to know in simple, accessible, and easy to implement language that you can understand.

The first edition helped many authors, speakers, and coaches make their websites more effective.

This second edition updates the content from the original book and adds in additional information you need to know in the 2020s.

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Carma Spence author picture
Carma Spence is the author of five books, including 57 Secrets for Branding Yourself Online and the award-winning bestseller Public Speaking Super Powers. She has also co-authored several International bestselling anthologies. She helps entrepreneurs, small business owners, and mid-level executives write, publish and market non-fiction books based on the knowledge between their ears even if they've never written before and are crazy busy. In her spare time, she loves to read science fiction, play with her cat, and hang out with her husband (not necessarily in that order).

Carma helps entrepreneurs, small business owners, and mid-level executives write, publish and market a non-fiction books based on the knowledge between their ears even if they've never written before and are crazy busy.

Want to receive Carma Spence’s Bare Minimum Book Marketing Essentials cheat sheet? Sign up for her newsletter.
- What made you decide to write books to help people?

Hmm. I bet you didn’t know that was a trick question, huh? It assumes that it was a conscious decision on my part, and I don’t think it was. At least not as the question is stated. Let me break it down.

First, you have to understand why I write books in the first place. The seeds of my passion for writing were planted when I was a toddler. My father started teaching me to write at the age of four. I struggled with both writing and reading through about second grade due to undiagnosed dyslexia, but once I got it, I got it. I was reading at the 12th grade level and beyond by the fifth grade.

I remember when I was about three years old, my family was vacationing at Mombasa beach in East Africa (we lived in Kenya at the time), and my father wrote my name in the sand. He had me read it. Once I knew what the word was, I was hooked. I knew I wanted to see my name in print over and over and over again!

I was a natural storyteller, although much of it is crap. I have files and files and files of crap that maybe, someday, I’ll attempt to polish into something that is not crap. Fiction is fun, but it is hard, too.

Nonfiction, on the other hand, is easy. When I was an undergraduate earning my degree in Biology, I took a class in Science Writing and fell in love. So I went on to earn a Master’s degree in Journalism specializing in Science Communication. And I’ve had a nice career as a science and technical writer. But on the side, my love and fascination with books and publishing never let me go. I’ve studied publishing for years.

So, in 2007, I took a cook booklet that I can produced for family as a Christmas present and expanded it into my first published book. It still sells fairly well. I’m working on a second edition. My second book was also a cookbook. My third book I developed to market a web design business I had at the time. That was the first edition of Home Sweet Home Page. My fourth book I wrote because I had the opportunity to work with a boutique publisher and wanted the “third-party” endorsement of having at least one book that wasn’t self-published. My last book, Public Speaking Super Powers, is probably my best book so far, and definitely my longest. It won three awards, too.

That answers the “writing books” part of the question. But what about the “helping people” part? I think it is simply part of my nature. Perhaps it is because of my upbringing – I was raised Catholic and half my family is Spanish, which is a very Catholic culture. My mother and her parents instilled in me a very loving, nurturing, caring way of being. I also think that having a younger sister who was disabled made me more compassionate, as well. I grew up having to be helpful, therefore it became second nature.

So what made me decide to write books to help people? Well, I guess I write books because I love writing books, and they happen to help people because that is who I am. The two just couldn’t help but merge together in my work.
This is a tour wide giveaway for the blog tour of Home Sweet Home Page. In in honor of June being "Entrepreneur DIY Marketing Month" the author is giving away ten Authorneer's DIY Marketing Toolkits (Total value = $37) which contains:

* A PDF copy of "57 Secrets for Branding Yourself Online" ($15) so that you can create a strong author brand online.
* Small Business Tagline Checklist ($7) so that you can communicate that brand with power and confidence.
* 30 tips for creating successful e-newsletters ($5) so that you can nurture your readers and potential readers and build a strong community of book buyers.
* 12 Effective Public Relations Strategies For Small Businesses ($5) so that you can promote your books to a wider audience.
* 48 Social Media Post Ideas ($5) so that you can build buzz about your books and stay top of mind.

For your chance to win, be sure to enter the giveaway by clicking here. Good luck
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